PR News
Benjamin Li
Jan 27, 2012

Cable-car incident adds to list of Hong Kong brand-reputation crises

HONG KONG - When cable-car operator Ngong Ping 360 left 800 passengers literally hanging in bitter cold for more than two hours on one of the first days of the Year of the Dragon, the company joined a list of prominent brands to suffer PR crises during the Year of the Rabbit.

News photo from Apple Daily with headline 'NP360 broke down again, 800 people caught mid-ar in zero degree'

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