Staff Reporters
Feb 20, 2012

Carlsberg Breweries awards regional project to Euro RSCG

KUALA LUMPUR - Carlsberg Breweries has handed Euro RSCG a major digital and experiential project, following a competitive pitch against two other agencies.

Matthew Fanshawe, MD, Euro RSCG Asia-Pacific
Matthew Fanshawe, MD, Euro RSCG Asia-Pacific

A cross-market integrated team from Singapore, Malaysia, and Hong Kong will lead the business, responsible for brand management and development of the customer journey across multiple channels. The scope of the business covers above-the-line advertising, digital, SoMe, PR, and activation.

Kristian Walsoe, regional marketing director, Asia, at Carlsberg, said, “We are very glad to reinforce our strong strategic partnership with Euro RSCG. The Euro team is very integrated and came up with some inspiring and innovative ideas during the pitch, and we are confident that they will help the brand grow.”

Carlsberg named Euro RSCG Malaysia and Singapore as its AOR in 2008 and 2009, respectively, covering a regional consumer experience campaign that will be running for at least three years.

Commenting on the win, Matthew Fanshawe, managing director of Euro RSCG Asia-Pacific, said, “We have been working with Carlsberg in the region for more than four years now and winning this new project shows the trust that Carlsberg has in Euro RSCG. We hope to bring audiences to a new level of engagement with this digital-centric experiential programme.”

Andrew Lee, managing director at Euro RSCG Malaysia, said, “Carlsberg is a globally recognised brand with a 200-year history. We are thrilled to have the opportunity to work on this new exciting campaign for them and we cannot wait to get started.”

Related Articles

Just Published

1 day ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

1 day ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.