Staff Reporters
Oct 4, 2011

CASE STUDY: How Subway built its brand in Korea

Subway had a long-term goal to grow its presence in Korea from 40 to 200 stores within two years, and 400 stores within five years. As part of this process, the chain enlisted the services of G2 to raise understanding of the brand and ultimately raise sales.

Subway: campaign by G2 raised sales by 20 per cent

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