Staff Reporters
Oct 8, 2010

Cebu Pacific safety demo dance goes viral, attracts 7 million viewers

CEBU - A video featuring Cebu Pacific flight attendants dancing the safety demo to Lady Gaga's 'Let's dance' has received over seven million visitors in a week.

Cebu Pacific flight attendants dancing to Lady Gaga
Cebu Pacific flight attendants dancing to Lady Gaga

The video shows the flight attendants dancing in the A-320 cabin while demonstrating the use of life jackets, oxygen masks and safety belts.

A passenger on the one-hour flight from Manila to southern Butuan province captured the safety demo dance and uploaded it on YouTube. At the end of the show, the passengers, albeit surprised, applaud graciously.

In a company statement, Cebu Pacific vice-president for marketing Candice Iyog said, "People hardly pay attention to the safety demo on the ground. We'd like to spread the culture of fun and safety.”

She added, “The airline was very thrilled with the outcome.

The video, which has become a huge hit across the world, has however not been received well by the Civil Aviation Authority (CAAP) of the Philippines.

The CAAP believes that the stunt was a promotional and marketing gimmick that has violated international safety standards. It has since initiated an investigation.

On the other hand, Cebu Pacific has stated that it will consider the safety demo dances on more selected flights.

The video was also picked up by CNN, Time Magazine, The New York Times, The Daily Mail and even PerezHilton.com, a Hollywood celebrity gossip website.

Related Articles

Just Published

1 hour ago

How ad agencies can safeguard their creative spark ...

By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.

1 hour ago

How a toilet joke got two interns their first ...

Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.

9 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

10 hours ago

Agency Report Card 2023: Wunderman Thompson

As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.