Jane Leung
Nov 16, 2010

Centaline Property Agency points to fate for new branding TVC in Hong Kong

One of the largest property agencies in Hong Kong, Centaline Property Agency, has launched a thematic campaign based on the concept of 'fate'.

Centaline Property Agency's new campaign is themed around 'fate'.
Centaline Property Agency's new campaign is themed around 'fate'.

Centaline Property Agency's last branding campaign, ‘Cinderella’s dream’, was launched in 2008 for its 30th anniversary. It tells the fairytale of a little girl growing up and finding her dream home. The creative concept is based on the property agency thinking a step ahead to pave the road for Hong Kong people.

This year, Centaline continues the theme of staying ahead.

The one-minute long branding ad tells the story of a girl and an animated character – the dream house. Both characters are frustrated, because while people around them have found their perfect ‘match’, the two keep missing their own path. The girl eventually puts up an ad in the hopes of finding her dream house, followed, of course, by a happy ending.

According to the voiceover, “Fate is probably just a step away.” Centaline is here to help with that extra step.

The company is said to have invested US$1 million in the marketing campaign. The creative agency is Live China.



Centaline Property Agency's 30-years anniversary campaign:

Source:
Campaign China

Related Articles

Just Published

2 days ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

2 days ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

2 days ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

2 days ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.