Billed as Asia's premier motorsports and entertainment centre, SG Changi will invest S$330 million (US$213 million) to develop the project.
When completed, the new facility will feature a race track, a karting track and will seat up to 20,000 spectators.
Fulford PR will be charged with generating publicity surrounding the Hub’s activities with a groundbreaking event on-site set to take place later in 2010.
On the appointment, Thia Yoke Kian, director of SG Changi, said: “We are delighted to have Fulford PR onboard as our communications agency, given their extensive motorsports experience.”
He added: “We look forward to working together as we embark towards developing Asia’s premier motorsports and entertainment centre.”