Charlie Wang joins Mindshare Beijing as digital director

In his new role, Wang (pictured) will be tasked with raising the bar for the agency’s international client base in the area of digital communications, with a key focus on the Nestlé China account, Wang will report directly to Paul Lau, head of digital at Mindshare Beijing.

Prior to moving to Beijing, Wang spent the past eight months with Tribal DDB in Hong Kong as technical director, driving agency digital analytics offerings for clients such as McDonald's, Manulife, the Financial Times, Tourism Australia, Bank of China and Wrigley's.

He was previously a business intelligence consultant at Deloitte Consulting US, and also worked at a Beijing locally integrated agency, Bizcom Consulting, as the head of the digital analytics practice. At Bizcom, he worked with clients such as Jaguar, Cisco, Land Rover, Ikea and Sun.

“The ever-evolving China digital arena poses new challenges for marketers every day. In such a competitive and complex market, we are constantly looking for talent who not only embrace original thinking, but have keen global perspectives and China insights," said Lau. "Charlie’s track record and digital expertise, coupled with his multimarket and client experience stand him in good stead to succeed in his new role.”

Meanwhile, as reported earlier this month, 20-year marketing veteran and well-known Hong Kong 'digital evangelist' Rudi Leung has joined DDB Hong Kong as general manager for Tribal DDB Hong Kong and Guangzhou, and director of digital and social media for DDB Hong Kong and Guangzhou.