Madhavi Tumkur
Jul 16, 2010

Cheong Tai Leung appointed as president APMEA by Nielsen

SINGAPORE - The Nielsen Company has appointed Cheong Tai Leung as president, Nielsen, Asia Pacific, Middle East and Africa (APMEA), with effect from 1 August 2010.

Cheong Tai Leung appointed president APMEA by Nielsen
Cheong Tai Leung appointed president APMEA by Nielsen

In her role, Leung will report to David Calhoun, chairman and CEO, The Nielsen Company. She succeeds Christophe Cambournac who is assuming the position of president, Nielsen Europe.

Leung is the first Asian woman to be appointed to the top regional role. Based in Singapore, she will lead the company's strategy to build and accelerate its efforts in delivering value to help clients grow their business. 

Leung joined Nielsen in April 2008 as senior vice president, Global Business Services, Developing Markets, successfully driving operations and technology initiatives across business segments in 40 markets.  

Prior to Nielsen, she spent almost 15 years in various leadership roles at General Electric and Hewlett Packard, in areas such as professional services, technology, manufacturing and business process improvement. 

 

 

Related Articles

Just Published

2 hours ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

10 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

11 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

12 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.