Jin Bo
Jan 24, 2011

China’s largest television brand Hisense appoints TBWA Shanghai

SHANGHAI - TBWA Shanghai has been appointed by Hisense, China’s leading home electronics group, to develop the strategic communications and creative for its television brand.

China’s largest television brand Hisense appoints TBWA Shanghai

The decision was made after strategy presentations to the top management from Hisense that also involved several undisclosed 4A agencies.

Hisense television is the largest brand in China according to public data from 2010. This marks the first time that the company will partner with an international agency to step up marketing investment and capitalise on opportunities in fast growing segments such as 3D and Web TV.

Jeff Ma, managing director of TBWA Shanghai, said, "Hisense totally buys into TBWA's disruption and planning process. They're keen to build a strategic roadmap to reinforce their market leadership."

"The role of television keeps evolving and young adults spend a lot time on other available screens. When we uncovered the market convention, there's no differentiation from one brand to another and advertising concepts in 2010 looked the same as those in 2005," he added.

"TBWA Shanghai is delighted to have been appointed by Hisense, particularly since it is an affirmation of our strong team and strategy of brand leadership - both for our international as well as domestic clients in China - and beyond," said Ian Thubron, group president of TBWA Group Greater China.

Source:
Campaign China

Related Articles

Just Published

5 hours ago

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

8 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

10 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

11 hours ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.