Staff Writer
Jan 14, 2013

Chinese sportswear brand Peak signs NBA player Tony Parker

HONG KONG - Peak Sport Products has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and point guard for the San Antonio Spurs.

Chinese sportswear brand Peak signs NBA player Tony Parker

Parker marks the 17th NBA spokesperson for the Hong Kong-listed Chinese brand, with previous endorsers including JaVale McGee, Kevin Love, Kyle Lowry, Shane Battier, Dorrell Wright, and Jason Kidd.

Parker, who has played for San Antonio since 2001, gave up his Nike contract in order to sign up with the smaller sneaker company. Peak's signing bonus to Parker was reportedly double of what Nike offered.

Under the terms of the three-year deal, Parker will be featured in a national television advertising campaign that will begin airing in China in May. In addition, he will help develop a line of shoes and apparel bearing his autograph and conduct basketball camps in China during the offseason.

Xu Zhihua, chief executive of Peak, said Parker has displayed self-confidence on the court and "represents a warrior's spirit", both of which are consistent with Peak's 'I Can Play' brand image.

Source:
Campaign China

Related Articles

Just Published

1 day ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

1 day ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

1 day ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

1 day ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.