Campaign India Team
Aug 29, 2023

NBA positions basketball as the uniting factor with Ranveer Singh

The National Basketball Association (NBA) has rolled out a brand campaign in India featuring brand ambassador Ranveer Singh.

The campaign titled '#ThisIsBasketball' features a film through which it showcases the diversity of the basketball community in the country. Along with Singh, the film also features Shireen Limaye and Raspreet Sidhu, current and former captains of the Indian women’s basketball team respectively, and former member of the India men’s basketball team Lalrina Renthlei.
 
This is the first in a series of films the NBA plans to roll out during the year according to a statement issued by the association.
Source:
Campaign India
Topics

Related Articles

Just Published

1 day ago

Cannes Lions Grand Prix winner faces scrutiny over ...

DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.

1 day ago

Cannes Lions faces calls to step up action on ...

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

1 day ago

WPP Media appoints first global client presidents ...

Caroline Foster Kenny and Stephanie Prager are the new global client presidents.