CHINA - Cisco and Siemens have both changed media agencies in China, with Cisco changing from Mindshare to OMD and Siemens switching from OMD to Mindshare.
A senior agency source close to the news told Campaign Asia-Pacific that it is understood that the two agencies swapped their respective accounts in late July and early August. "Both Cisco and Siemens are big business-to-business clients, although their media billings in China is not huge, in the region of RMB 50 million (US$8.2 million),” the source said.
Both media accounts include OOH, internet but not TVC.
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