CHINA - Cisco and Siemens have both changed media agencies in China, with Cisco changing from Mindshare to OMD and Siemens switching from OMD to Mindshare.
A senior agency source close to the news told Campaign Asia-Pacific that it is understood that the two agencies swapped their respective accounts in late July and early August. "Both Cisco and Siemens are big business-to-business clients, although their media billings in China is not huge, in the region of RMB 50 million (US$8.2 million),” the source said.
Both media accounts include OOH, internet but not TVC.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
Entertainment publicists and PR practitioners on what qualifies as astroturfing and navigating libel and defamation for clients
Industry leaders share their views on the change.
Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.
.png&h=268&w=401&q=100&v=20170226&c=1)
Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)