clickTRUE partners with Briq for integrated advertising solutions in Singapore

clickTRUE has established ties with Briq Communications in a strategic partnership that offers clients advertising solutions in digital and traditional media.

The partnership combines clickTRUE's proficiency in online performance marketing and conversion optimisation with Briq's expertise in client servicing and traditional media, to enable both companies to offer comprehensive solutions to Singapore clients.

"Briq recognises the importance of dovetailing buzz metrics with search. This partnership will allow us to leverage on clickTRUE's expertise to ensure that client marketing campaigns are measured for definitive returns on investments," says Ray Pak, executive director of Briq.

Given the bullish growth in online advertising, especially in the search and social media categories, Jackie Lee, CEO of clickTRUE believes that this partnership will not only contribute positively to client needs, but is also aligned to clickTRUE's growth strategy.

Lee commented, "The trend towards building strong partnerships to leverage on varied expertise is a natural development given the growing demand for creative integrated solutions from agencies to demonstrate both breadth and depth in their work. As such, clickTRUE is proud to pioneer this evolution with Briq Communications."