clickTRUE enters Malaysia and Thailand

The offices will provide a full range of online marketing solutions, and the company's increased investment in Southeast Asia is recognition of its enormous growth potential.

clickTRUE is an online consulting firm specialising in search and conversion strategies, as well as design and build captivating experiences for the web.

Jackie Lee, CEO of clickTRUE, noted that its continued expansion in the Southeast Asia region and the opening of new offices in Malaysia and Thailand are highly strategic, as it wants to capture these markets when they are still growing.

Currently, Malaysians aged 20-24 are spending more time on the internet and usage reached 41 per cent in 2010, compared to 2 per cent a year ago, according to the latest findings from Nielsen Mobile Insights conducted across the nation.

This has fueled an increased demand for internet advertising, growing at a rapid rate of 29 per cent year on year, particularly in areas such as Adwords advertising on Google and client engagement on social media.

The same trend has also been observed in Thailand, with an increase of 30 per cent growth of up to 1.9 million Baht in advertising expenditure year on year.

“The prospects of this industry look bullish ahead and this is an exciting time for us in the digital industry. With the bigger brands like Google and Facebook coming to Asia to focus on these key markets, there will be an increasing demand for solutions and consultancy work in the Search, Analytics and Social space. clickTRUE, being the first Google Analytics Certified Partner in these markets will give brand owners a convenient local touch-point to enjoy our professional and dependable services,” Lee added.