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In the first of a series of interviews by Frédéric Colas, the chief strategic officer of Fullsix speaks with Chris Burggraeve, global chief marketing officer for AB InBev. The project is in partnership with the World Federation of Advertisers and Facebook.
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Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
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