Faaez Samadi
May 23, 2019

Control vs Exposed moves into APAC

Agency opens first regional office in Singapore.

Justin Orkin
Justin Orkin

US performance media agency Control vs Exposed has launched in Asia-Pacific, setting up shop in Singapore.

Based in Philadelphia, CvE is a unit of Goodway Group, offering consultancy, media and technology services. The agency also has an office in London, and has hired Justin Orkin to be vice president of global business strategy, based in Singapore.

Orkin has more than a decade of experience in advertising and media, and worked most recently at Verizon Media as head of agency and brand programmatic sales for the west region. This included working with clients such as Disney, Amazon and Netflix in Singapore, Hong Kong and North America.

Orkin previously worked at Verizon Media’s predecessors Oath, Yahoo and AOL. “The APAC market is ripe for opportunity in advertising, and my expertise will allow us to further educate our clients about the importance of efficient performance solutions,” he said.

He will report to Brody O’Harran, CvE executive vice president of global business strategy. “Our move into the APAC region validates our mission, and we’re excited to be partnering with Justin to bring our vision of this new breed of global performance agency to fruition,” O’Harran said.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

5 hours ago

E-commerce specialist Channel Bakers acquired by Havas

Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.

14 hours ago

YouTube's ad revenue for APAC grows by 9% in Q4 2024

Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.

14 hours ago

Omnicom 'incredibly well prepared' for IPG merger; ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.