Racheal Lee
Jul 26, 2012

Courts Singapore reappoints Fulford PR

SINGAPORE - Home furnishing retailer Courts Singapore has extended its relationship with Fulford Public Relations, reappointing the agency as its PR AOR for the next six months.

Courts' Facebook page has over 50,000 followers
Courts' Facebook page has over 50,000 followers

The PR agency had been working with Courts Singapore on key media activities since November 2011, including the announcement of its expansion plan last year and the promotion of Peter Schmeichel as brand ambassador.

Fulford PR was also involved in the recent appearances of legendary footballers Robbie Fowler and Vincent Kompany at Courts Singapore.

“Fulford PR has supported us well in the past few months in dialling up our public profile within the corporate, community and sports segments,” said Terry O’Connor, CEO of Courts Singapore.  

He added that the company is looking to roll out more events and activities to engage the media and reward its customers. Its Facebook page, set up 10 months ago and managed by FAIMS Media, recently surpassed the 50,000 fan mark.

“We are pleased to grow our relationship with Courts Singapore,” Eileen A. Chua, director of Fulford Public Relations, said. “We look forward to work with Courts Singapore to develop many more exhilarating and unique ideas to engage and interest the media in the coming months.”

Related Articles

Just Published

1 hour ago

Creative Minds: Roberto Buhain, unscripted

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.

6 hours ago

Asia-Pacific Power List 2024: Ricky Afrianto, ...

A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.

7 hours ago

Daniel Ricciardo drives the dream in Tourism WA's ...

The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.

7 hours ago

Zenith wins Ugg media mandate in China

The agency will be responsible for the bootmaker's media planning and buying account in China.