Coral Cripps
May 21, 2023

Crocs launches interactive AR game experience with Minecraft

The unique gaming campaign, produced by Gravity Road in the UK, can be accessed by scanning a special pair of clogs.

Crocs and Minecraft: bridging the gap between physical and digital.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

12 minutes ago

History of GroupM 2003-2025: The world's largest ...

Campaign chart's the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

18 hours ago

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

19 hours ago

Heineken trusts Korean football fans with keys to ...

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

21 hours ago

Woolley Marketing: How much transparency is too ...

Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.