Aleda Stam
Apr 4, 2021

Crocs promotes Heidi Cooley to CMO

She replaces Terence Reilly, who left the brand in May 2020.

Crocs promotes Heidi Cooley to CMO

Crocs has promoted Heidi Cooley to SVP and CMO, taking over for Terence Reilly, who left the brand in May 2020.

Cooley joined Crocs in 2016 as VP of global marketing and became head of global marketing in 2020.

During her time at the shoe brand, Cooley expanded the brand's Come As You Are campaign celebrating individuality and positioned Crocs as a digital and social brand.

Before joining Crocs, Cooley spent almost a decade at Sports Authority, where she worked her way from working in merchandising to VP of marketing.

But Cooley calls her time at Crocs the "most rewarding" of her career and said she Crocs team’s work “reflects the impact of a consumer-first strategy that’s rooted in listening, continual innovation and an intense focus on our digital and social platforms.”

Crocs posted its most successful year to date in 2020, with $1.4 billion in revenue, up 12.6% from the same period of 2019. Ecommerce revenue increased 58.2% as the brand collaborated with celebrities such as Justin Bieber, Post Malone and Bad Bunny. Full-year net income was $312.9 million, up from $119.5 million the year before.

Source:
PRWeek

Related Articles

Just Published

16 hours ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.

16 hours ago

How a Chinese gold brand is glittering from the 618 ...

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.

16 hours ago

Uber launches 'Ride Offers' letting brands pay for ...

As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.

17 hours ago

Move and win roundup: Week of June 23, 2025

Sandpiper, OOH Capital, and more, in our weekly collection of people moves and account news.