Dataxu to offer programmatic DOOH in Philippines

Dataxu is partnering with Philippines-based digital out-of-home provider Aircast to offer brands and agencies the ability to buy outdoor media programmatically in Southeast Asia for the first time.

The partnership will provide Dataxu clients with exclusive access to Aircast’s 150 DOOH screens across the Philippines, with the majority located in metropolitan Manila.

The sites have a daily viewership of over 120,000 consumers.

Advertisers will be able to target audiences by selected tourist destinations or cities, by time and date, and specific live weather conditions.

Dataxu will provide the advertisers with real-time reporting on the DOOH campaigns, to allow them to cross-compare with other digital media inventory.

It is the first time brands and agencies will be able to buy programmatic DOOH inventory in Southeast Asia.

Programmatic DOOH is already available to buy in Japan and Australia. Wavemaker teamed up with DOOH provider Asiaray and Google Marketing Platform to launch the first programmatic DOOH media in Hong Kong last year.

Dataxu regional director of South-East Asia Alvin Wong said: “The Philippines is one of the fastest growing digital markets in the region, and it’s therefore very exciting to partner with Aircast to bring Southeast Asia’s first programmatic DOOH solution to Manila.”

Aircast general manager Brian Conde said the partnership has “paved the way for scaling digital out of home programmatically in the region”.