Savelson will report to CEO Scott Neslund, who joined the agency earlier this year.
Savelson will be responsible for developing new business and strategy services as well as financial management. His appointment coincides with RBM’s plan to expand its scope with US clients who have a presence in Asia. The agency is also looking to capture local businesses who operate across the region.
Savelson moves from OgilvyOne Hong Kong, where he was the director of consulting. His focus is also on data analytics and CRM. His background in digital marketing also comes from operating the online division for the South China Morning Post and Basell International.
Seperately, Marie Lo has also joined RBM Hong Kong as senior account manager. She will manage all client accounts in the agency. Previously Lo was the account director and digital project manager at TMP Worldwide, an advertising and communications recruitment firm.
RBM is under the name of Red Bricks Asia in Hong Kong. The office opened in 2007 and it is the first operation outside the United States.