DDB, BBH, Mindshare bag top honours at Hall of Fame Awards

DDB Group snapped the advertising agency of the year award, while Mindshare was elected the top media agency. BBH Singapore won best campaign of the year for its breakthrough Mentos campaign. It also took home the digital campaign of the year for the same work.

Ogilvy & Mather’s campaign ‘Be Positive’ for the Health Promotion Board was judged the best television campaign. Ikea’s ‘Need a snooze’ campaign by OMD Singapore picked up the most effective media campaign plan. NTUC Income got the award in the print category.

In the individual category, NTUC Income CEO, Tan Suee Chieh, was awarded the lifetime achievement award for rebranding NTUC into a household name. Virginia Ng, a senior marketing director at Kentucky Fried Chicken Management, bagged the award for client marketer of the year.

The 2012 round of the Hall of Fame Awards was sponsored by MediaCorp, Singapore Press Holdings, SMRT, SingTel, iMedia and Starhub.

List of Winners

Lifetime Achievement of the Year Award

• Tan Suee Chieh-Chief Executive Officer - NTUC Income

Client Marketer of the Year Award

• Virginia Ng - Kentucky Fried Chicken Management Pte Ltd\

Creative Director of the Year Award

• Pann Lim – Kinetic Design & Advertising Pte Ltd

Strategic Planner of the Year Award

• Ranjit Jathanna – Lowe Singapore

Digital Creative Director of the Year Award

• Valerie Cheng- J.Walter Thompson Singapore Pte Ltd

Young Professional of the Year Award

• Justine Wei-Ying Leong - Grey Group Singapore

Media Professional of the Year Award

• Charmaine Deng - MindShare Singapore

Media Agency of the Year Award

• MindShare Singapore

Brand of the Year Award

• StarHub - Out-Think, Out-Create, Out-Innovate - DDB Group Singapore

Advertising Agency of the Year Award

• DDB Group Singapore-The DDB Avengers

Campaign of the Year Award

• Mentos - Encouraging Singaporeans To 'Get Fresh' On National Night - BBH Asia Pacific

Digital Campaign of the Year Award

• Mentos - Encouraging Singaporeans To 'Get Fresh' On National Night - BBH Asia Pacific

Most Effective Media Campaign Plan of the Year Award

• IKEA - IKEA I Need A Snooze - OMD Singapore

Print Campaign of the Year Award

• NTUC Income - Re-framing Insurance from bigticket expense to daily essential – BBH Asia Pacific/PHD Network Singapore

Television Campaign of the Year Award

• Health Promotion Board - Be Positive - Ogilvy & Mather Singapore/OMD Singapore Pte Ltd

Product Innovation of the Year Award

• Gold: StarHub - StarHub SafeSurf - DDB Group Singapore
• Silver: OCBC - Share Margin Financing Quality Priced Loan - OCBC Securities Pte Ltd/McCann Erikson/Carat Media Singapore

Marketing Innovation of the Year Award

• Gold: Kirin - Kirin Beer Bro-quet- Dentsu, Young & Rubicam Pte Ltd
• Silver: Chupa Chups - The Chupa Chups ScreamStopper - BBH Asia Pacific
• Silver: Courts - Demolition Site - RAPP Singapore

Business Innovation of the Year Award

• Gold: Chupa Chups - Chuck Studios - BBH Asia Pacific