Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 19, 2011
DDB's John Zeigler says CEOs are not managing brands for long-term success
ASIA-PACIFIC - John Zeigler, chairman and CEO of DDB Asia Pacific, spoke at the Tedx event in Melbourne on 17 August, urging CEOs around the world to take a longer-term view of their brands. In this abridged version of the presentation, he asks if it will take a shareholder class action to change their thinking.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
2 hours ago
Mars to switch $1.7 billion media account out of WPP
Review concludes after an eight-month competitive process.
.png&h=268&w=401&q=100&v=20250320&c=1)
19 hours ago
Yannick Bolloré: ‘AI is a powerful creative partner’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.
22 hours ago
Hilton readies ‘connected story’ in latest Asia ...
Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.