John Zeigler
Aug 19, 2011

DDB's John Zeigler says CEOs are not managing brands for long-term success

ASIA-PACIFIC - John Zeigler, chairman and CEO of DDB Asia Pacific, spoke at the Tedx event in Melbourne on 17 August, urging CEOs around the world to take a longer-term view of their brands. In this abridged version of the presentation, he asks if it will take a shareholder class action to change their thinking.

John Zeigler, chairman and CEO of DDB Asia-Pacific

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