John Zeigler
Aug 19, 2011

DDB's John Zeigler says CEOs are not managing brands for long-term success

ASIA-PACIFIC - John Zeigler, chairman and CEO of DDB Asia Pacific, spoke at the Tedx event in Melbourne on 17 August, urging CEOs around the world to take a longer-term view of their brands. In this abridged version of the presentation, he asks if it will take a shareholder class action to change their thinking.

John Zeigler, chairman and CEO of DDB Asia-Pacific

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

8 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

10 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

11 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

11 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.