Denizen is Levi's made-for-Asia brand launched in August this year. According to industry sources, FlipScript has won several digital projects following a pitch. The agency is set to manage on and offline interactive content for the Denizen’s website in China.
The Denizen Chinese site will host fashion tips and other product related content. FlipScript is also charged with on-ground interactive initiatives.
FlipScript is established two years ago specialising in web designs, mutitouch and augmented reality offerings.
Denizen has recently appointed MPG as its media agency. Industry sources indicate that Wieden+Kennedy is also involved with the brand.
The brand activated a Denizen10 social media campaign to mark its launch earlier this month to engage talented individuals from across the region. Levi Strauss' regional team and public relations agency Edelman Singapore handle this part of the project.
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