Dentsu K scoops Line Cookie Run mobile game’s creative account

The creative pitch took place on 16 May, and the agency pitched against Dentsu Taiwan, JWT, and McCann Worldgroup, according to sources. Those agencies did not respond to a request for confirmation in time for publication.

The messaging-app company announced the pitch result on 19 May.

Line Cookie Run launched globally earlier this year. The game resembles Mario Brothers, with a gingerbread cookie trying to avoid obstacles while on the run.

Line previously ran a global TVC for the game in Taiwan. Dentsu K is understood to be discussing its creative plan with the client.

This is first mobile account for the Dentsu K team. Its clients include Uniqlo; GU (a sub-brand of Uniqlo); 7-Eleven, Visit Japan Campaign; Panasonic's Viera TV, beauty electronics, and Lumix cameras; and Honda Automobile.

The agency rebranded in August 2013.