JAKARTA - Suzuki has awarded the media account for its corporate TV campaign, entitled ‘Change & challenge’, to Dentsu Media Indonesia.
The strategy and placement of the TVC, estimated to be worth US$5 million, was awarded to the agency following a pitch between Asatsu, Esa Algisa and Go Ad early last month.
Dentsu has won several major accounts this year, including a US$23 million media account from pharmaceutical group Tempo Scan Pacific in April and a US$20 million media business from telco giant Indosat.
It was also named as the media agency-of-record for Japanese seasoninh company Ajinomoto Indonesia in February.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+(900+x+600+px).png&h=268&w=401&q=100&v=20250320&c=1)
The business was won from Havas after a competitive pitch.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
+(900+x+600+px).jpg&h=268&w=401&q=100&v=20250320&c=1)
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)