Suzuki calls creative pitch for new motorcycle launch in Indonesia

The brand invited at least four agencies, namely Asatsu-DK, Dentsu, Hakuhodo and Oze Indonesia, to the pitch. It is understood that the pitch was held last week, and the announcement of the result is expected to be made in two weeks.

The account involves ATL, BTL and digital work for the new product, the name of which remains confidential. Suzuki has three main motorcycle product lines: Underbone, Scooter and Sport.

In July, Suzuki called a creative pitch for the launch of a new motorcycle model in Indonesia, and it later handed the account to Oze Indonesia.