Dentsu Mobius to expand into Indonesia, Thailand

Dentsu Mobius MD James Hawkins said the agency is currently building its teams in the two markets, adding that the expansion would be done via organic growth and acquisition.

“We see huge demands in these two markets,” he told Campaign Asia-Pacific. “Brands, be it domestic or international clients, are looking for more than just basic digital works in their marketing plans. We will have our staff there by end of the year, and we are firming up things now.”

He noted that the establishment of Dentsu Mobius was not to replace any agency in the network, but was acting as a catalyst to deliver digital works and bring in 'innovation'.

On the two new markets, Hawkins said: "We are looking at them one by one. We have to ensure that we are growing healthily.”

Dentsu Mobius is also looking at growing its creative and data team this year, in line with its plan to double the number of employees in the next year.

The agency was set up in Singapore in June last year. Its team has since grown to 27, which includes regional strategic planning director Nick Licence; regional creative director Fredrik Englund; regional mobile platform director Matt Briant; regional social media director Margery Lynn; regional trading desk director Kevin Wong and regional digital media director Lucy Jacobsen.

The regional hub in Singapore handles clients across the region, including Bridgestone, Canon, CapitaMalls Asia, Kraft Foods, Mondelez, The Economist, Singapore Airlines, the Apple Online Store, and The Sands Group.