Benjamin Li
Nov 25, 2010

Dentsu Public Relations forms business alliance with MSL Group

SHANGHAI - Dentsu PR, Japan’s largest PR fim, announced today that it would form a comprehensive business alliance with Paris-based MSL Group, effective today.

MSL Group CEO Olivier Fluerot and Dentsu PR president Shigeki Ishimatsu in Paris on 24 November
MSL Group CEO Olivier Fluerot and Dentsu PR president Shigeki Ishimatsu in Paris on 24 November

Through the alliance with MSL Group, Dentsu Public Relations is now equipped with a global network of more than 2,500 employees in 22 countries (approximately 4,000 in 83 countries including affiliates).

The partnership also provides Dentsu PR's clients and employees with access to one of the world's largest global PR networks, and the creativity, insight and knowledge that comes with it.

In a press statement, Dentsu PR expressed that Japanese corporations, now more than ever, must turn their sights abroad. and build sound relations with stakeholders around the world.

Headquartered in Paris, MSL Group is a subsidiary of the Publicis Groupe, and comprised of agencies that cover a wide range of communications services including corporate and consumer PR for finance and healthcare, as well as public affairs, reputation management, employee engagement and social media marketing.

Dentsu PR has also formed an alliance with Publicis Consultants in February 2009.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

1 hour ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and Foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

2 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

2 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.