Coral Cripps
Feb 7, 2023

Dentsu’s gaming chief on the 2023 trends shaping the sector

Brent Koning, Dentsu Gaming’s global gaming lead, explains why he's looking to educate more brands about emerging technologies in the gaming space.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

43 minutes ago

McCann, Famous Innovations lead the charge at South ...

Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.

5 hours ago

Can retail media compensate for weaknesses in ...

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.

6 hours ago

Guardian Malaysia wants you to 'own your beautiful' ...

The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.

7 hours ago

Woolley Marketing: An agency village can be the ...

Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.