DHL | DHL Global Brand Campaign | Global

The Best-Practice website for the campaign is a collection of presentations on how the two companies are reducing their carbon footprints internally through the supply chain process. Although the information focuses solely on DHL and Fujitsu, the campaign is aiming to use their work as case studies for the world to follow.

The website environment is set within a virtual workspaces of real DHL and Fujitsu employees. These employees in animated computer graphics will showcase their contributions to saving the environment.

The campaign runs for three months in print across 150 countries.

“We aim to build an advanced green logistics model utilising our various IT capabilities together with DHL, the leading logistics company,” said Akira Motomiya, president of corporate logistics unit at Fujitsu. DHL being the logistic solution company for Fujitsu, it is aiming to reduce 30 per cent of carbon emissions by 2020.

Donald McGarva, senior VP of North Asia at DHL Supply Chain Asia-Pacific and president of Japan, further explains: “DHL strives to provide further optimised and greener supply chain solutions for our customers.”






Credits:
Project DHL Global Brand Campaign
Client DHL
Creative agency Tillmanns, Ogilvy & Mather
Creative directors Volker Kuwertz, Andreas Steinkemper
Copywriter Andreas Steinkemper
Art director Marc Zinnecker
Media agency MEC
Media planner David Sauer
Production company Contra Service Production International
Director of photography Julian Dufort
Editor & re-touchers Judy Tucker, Stefan Kranfeld
Exposure Print, online