Marketing News
Sophie Chen
Nov 1, 2013

Digital and localisation are key to success in hospitality: Outrigger

SINGAPORE - With a recently opened beach resort in Phuket, Outrigger Enterprises Group is planning big in Asia Pacific. Sean Dee, the brand's global CMO, talks about how the lodging and hospitality company focuses on being a local expert and using digital tools to drive its expansion.

Sean Dee:

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