Discovery relaunches its print magazine in Asia

The monthly magazine will be available in all key Asia-Pacific markets, including Singapore, Hong Kong, and Australia.

It was first launched in partnership with Readers Digest Asia in February 2008. However, both parties agreed to discontinue the magazine at the end of last year, with Discovery noting at the time that it would seek a new partner to continue the publication.

That new partner is Singapore custom publishing house Novus Media Solutions, formed by former Readers Digest managers Rosemarie Wallace( then regional managing director) and Simon Cholmelely (then group advertising director). Wallace, now CEO of Novus, says the company is excited to be involved with the project and aimed to give readers and advertisers "everything they loved about the magazine the first time around, and more".

The magazine will be edited by Luke Clark, who joins the team with 16 years experience on the Asian media scene, including three years as an editor with Ink Publishing. Design will be handled by Richard MacLean as design director, whose CV includes extensive experience in Europe including work on Bauer Media's UK version of Grazia magazine.

Tom Keaveny, president and managing director of Discovery Networks Asia-Pacific, said the magazine will add a new and important touch-point for Discovery's audiences in the region. "The idea behind the Discovery Channel magazine is to provide additional touch-points for our viewers with the brand, and extend their interaction with us beyond television," he said. "We want to engage them wherever and whenever we can and give them a more in-depth experience to continue to explore their world and satisfy their curiosity on a broad range of subjects. For our advertisers, it also allows us to offer more value, and more integrated campaigns covering not only television, but online, on-ground, and in print."

The magazine will be published monthly, with an initial print run of 50,000.