Media The Work
Emily Tan
Mar 4, 2014

DJ Tech crowdsourced by Metalworks to showcase Fiat at Geneva Motor Show

SINGAPORE - To showcase the Fiat500L's Beats Edition's seven-speaker audio system at the Geneva International Motor Show, the brand has adopted technology curated and co-developed by Metalworks, Maxus' technology R&D arm based out of Asia-Pacific, and indie-developers Mash Machine.

Setting up the Mash Machine at the Fiat stand in the Geneva International Motor Show

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Thai influencer walks out of KFC ad mid-set

2 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

3 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Hari Raya 2025: The APAC campaigns you need to see

5 Celebrate Hari Raya with these heartfelt and creative campaigns

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

6 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Meta's APAC chief Dan Neary steps down after more than a decade

8 Meta's APAC chief Dan Neary steps down after more than a decade

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

9 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

We Are Social appoints APAC CEO, launches Thailand office

10 We Are Social appoints APAC CEO, launches Thailand office

Related Articles

40 Under 40 2023: Tash Menon, Mash
Apr 18, 2024
Staff Reporters

40 Under 40 2023: Tash Menon, Mash

Together Group adds experiential tech shops to global offering
Feb 25, 2025
Will Green

Together Group adds experiential tech shops to ...

Is finding the right balance between human and machine possible?
Jan 23, 2024
Matthew Keegan

Is finding the right balance between human and ...

Talent show: How Mash's new executive drag queen is busting work myths
Oct 2, 2023
Robert Sawatzky

Talent show: How Mash's new executive drag queen is ...

Just Published

Women to Watch 2024: Margaret Key, MSL
3 hours ago
Staff Reporters

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

Bonds taps Robert Irwin to show how wild comfort down under can really get
4 hours ago
Ad Nut

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

Common Interest acquires Amplify to 'empower creativity'
The Information
8 hours ago
Alessandra Scotto di Santolo

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.