David Blecken
Nov 25, 2016

Domino's claims it will experiment with reindeer in Hokkaido

The animals will be used for delivery in frigid conditions, not as a topping.

Domino's claims it will experiment with reindeer in Hokkaido

Domino's claims it is planning to use reindeer to deliver pizza in Hokkaido, apparently as a means of coping with what is forecast as an especially harsh winter. A video on the company's YouTube page shows a reindeer in training. (We have seen more willing animals; at one point the deer seems to try to make a break for it, and at another, the delivery unit topples from its back.)

According to a release issued in Japanese, Domino's plans to introduce the furry couriers in December. It said it is working with experts to ensure that they come to no harm.

Using the festive animals would be a lower-tech, but no less novel, approach to service-as-branding by the company. Earlier this month, Domino's delivered its first pizza by drone to a home near Auckland, New Zealand.

Cuteness goes an especially long way in Japan, so while the reindeer idea is clearly a gimmick, it's likely to help give the brand a seasonal edge. Domino's is not the first to cook up outlandish delivery schemes though. In 2015, Japan’s very own Pizza-la teamed up with Nissan to deliver its products to punters in the snow with the help of the X-Trail SUV.

We will take the deer, as long as they don't become belligerent and the pizza arrives intact.

Source:
Campaign Japan

Related Articles

Just Published

51 minutes ago

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

1 hour ago

Move and win roundup: Week of April 28, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.

2 hours ago

Childhood bedwetting is nothing to be ashamed ...

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.

2 hours ago

Samsung rescues runaway bills in delightfuly odd ...

In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.