DoubleVerify opens in Japan with Google vet at helm

DoubleVerify, a platform for digital media measurement, data and analytics, has appointed Takashi Takeda, whose history includes a director post at Google Japan as well as a long tenure as president and CEO of DDB Japan, to launch and lead its business in the Japan market.

Takeda will take responsibility for setting up the company's operations and building relationships with brands, agencies and media platforms to introduce the company's ad verification tools to the market.

Takeda worked at Google from 2012 until March 2020, ending as director of its Creative Solutions and Partnerships business unit. He was president and CEO of DDB Japan from 2007 through 2011, and previously worked for JWT and Saatchi & Saatchi.

“Brand advertisers in Japan have yet to fully enjoy the benefits of data-driven marketing,” Takeda said in a release. Though Internet advertising recently overtook TV, programmatic technology remains "under-deployed", the marketing funnel is marked by low transparency, and the industry needs a "definitive standard" of ad effectiveness, he said. "My goal is to help the Japanese market achieve the clarity and confidence essential for growth, by extending DoubleVerify’s services in the region," he added.

Jordan Khoo, the company's APAC MD, said DoubleVerify is thrilled to add Takeda to its leadership team and leverage his deep experience and knowledge of digital advertising and media dynamics.