Dunkin' Brands has signed a franchise agreement recently to take its doughnut and coffee chain to the country as part of its expansion plan in Asia. This announcement came after Starbucks revealed details of its own move into Vietnam, opening its first café in Ho Chi Minh City early next month.
Dunkin’ Donuts will be partnering with Vietnam Food and Beverage to take the brand first to the Ho Chi Minh City area, before expanding across Vietnam over the next few years. It will offer coffee and baked goods, including Dunkin’ Donuts Original Blend Coffee, doughnuts, breakfast and bakery sandwiches, frozen drinks and iced tea.
It will also offer regional menu items to cater to local Vietnamese tastes.
Dunkin’ Donuts has seen aggressive expansion in recent years, including moving into Guatemala and India last year, and recently announced its plan to establish its presence in California.
Dunkin' Donuts' sister brand, Baskin-Robbins, entered Vietnam in January last year and currently has 13 locations in the country. The Baskin-Robbins chain is also growing fast in China, as Dunkin’ Brands plans to triple the brand’s footprint in the country by opening 249 new locations over the next 10 years, from the current 90 outlets.
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