Electrolux partners Asian Food Channel

As part of this partnership special AFC-produced vignettes on Electrolux will be aired on the Channel. AFC viewers in Hong Kong, Malaysia, the Philippines, Singapore, Indonesia and Thailand will also be able to participate in Electrolux-sponsored contests later in the year. 

The AFC kitchen studio will also be outfitted with state-of-the-art kitchen appliances from Electrolux.

The new Electrolux-AFC partnership is set to boost Electrolux’s marketing activities across the region, through special AFC-produced vignettes, which will air on the Channel. 

AFC viewers in Hong Kong, Malaysia, the Philippines, Singapore, Indonesia and Thailand will also be able to participate in exciting Electrolux-sponsored contests later in the year. 

According to Hian Goh, managing director (AFC), AFC has been seeking compatible partners to work with who share the same passion for food.

Suresh Balan, president of Electrolux SEA, said, “Through this partnership and commitment, we want to make it possible for people especially those across Asia to share our passion in creating great food with our latest range of high performance kitchen appliances, catering to Asian Cooking. Electrolux promises to bring the excitement of cooking to life on AFC.