Emen Chong leaves Agenda to lead Tribal Shanghai

Chong reports to Jit Hoong Ng, vice president of DDB Group North China and managing director of DDB Group Shanghai.

Her remit is to grow new levels of digital specialisms, specifically in the area of content population, strategic e-commerce planning, and continue to build the agency's digital arm, said Ng.

She has more than 15 years of experience in consumer communications, across different disciplines from digital brand-building, mainstream advertising, sales promotions to retail activation and loyalty marketing. She has worked in countries such as Greater China, Singapore, Thailand, Japan and Vietnam.