Ewan Larkin
Sep 4, 2023

Employees are being influenced by Gen Z colleagues to reexamine the workplace, study finds

Edelman’s latest Trust Barometer report found that Gen Z is shifting employees' perspectives on work-life boundaries, openness to new technology and self-advocacy.

Employees are being influenced by Gen Z colleagues to reexamine the workplace, study finds

Young employees are reshaping the workplace by causing colleagues to reconsider their stances on relevant issues, according to the latest Edelman Trust Barometer report.  

An overwhelming majority of Trust Barometer respondents (93%) said they have been influenced by their coworkers in their twenties, shifting their perspectives on topics including work-life boundaries, openness to new technology and self advocacy. 

“Gen Z is not disruptive. They’re actually trying to unite people around them for positive change,” said Cydney Roach, Edelman global chair of employee experience. “They’re very concerned with what’s fair and having a long-term impact on the future of the world.”

Edelman also found that, from 2021 to 2023, more employees are sharing and posting employer-related content on social media. Gen Z is leading the pack, up 17 points over the past two years, making them potentially strong brand ambassadors. 

Businesses must adjust given Gen Z’s impact on their company and the workplace at-large, tapping into their younger employees' insights on workplace and other initiatives and putting their ideas into action, Roach said. 

“[Companies should] leverage [Gen Z] because they have a big voice, they know how to amplify and they have this superpower of connecting people around ideas,” said Roach. 

Edelman’s latest Trust Barometer polled nearly 7,000 employees from July 20–August 1, spanning seven countries and roughly 1,000 respondents per country. 

Source:
PRWeek

Related Articles

Just Published

1 hour ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

4 hours ago

Hilton readies ‘connected story’ in latest Asia ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

4 hours ago

2025 Cannes Contenders: Annie Tijam-Tohid's top bets

Havas Ortega Group's creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.