Staff Reporters
Jun 6, 2012

ESPN to sell stake in Star Sports to News Corp

ASIA-PACIFIC - ESPN and News Corp have announced a definitive agreement under which ESPN will sell its 50 per cent stake in ESPN Star Sports (ESS) to a unit of News Corp, ending a 16-year partnership.

ESPN to sell stake in Star Sports to News Corp

The transaction gives News Corp full ownership while "providing ESPN more independence and flexibility in future support of The Walt Disney Company’s overall efforts in Asia", according to a statement.

The companies also announced that Peter Hutton, currently senior vice-president of Sports for Fox International Channels (FIC), will take over as ESS managing director from Manu Sawhney, who held the post since 2007. Hutton will report to the ESS Board. Sawhney will be staying with the Company until 31 August to work with Hutton on a smooth transition.
 
News Corp cited ongoing simplification of its operating model and affiliate ownership structures as reasons for the buyout. Meanwhile, John Skipper, president of ESPN and co-chairman of Disney Media Networks said, "After 16 years jointly managing ESS, we have decided to independently pursue future opportunities in Asia...and with the growing digital landscape in Asia, we look forward to continuing to serve Asian sports fans through ESPN-branded digital businesses like ESPNCricinfo, the leading digital cricket brand in the world, ESPNFC and ESPN Mobile.” 
 
Hutton joined Fox International Channels Sports in 2011 after 20 years in the international sports television business, including Broad Reach Media, Ten Sports in Dubai and TWI, the television division of IMG, running their Indian business as well as television production for Asia.
Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

40 Under 40 2024: Nishant Shekhar, Havas Media Network

Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.

2 hours ago

Why CTV and retail media could transform digital ...

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

2 hours ago

The CMO's MO: Agoda's CMO on why the future of ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

3 hours ago

Havas Media Network names Singapore CEO and SEA ...

Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.