Benjamin Li
Jan 17, 2014

Etymon scoops HK Disneyland’s PR retainer

HONG KONG - Two-year-old local independent agency Etymon Communications & Brand Management Consultants has won a two-year PR contract with Hong Kong Disneyland after a pitch in Q4 against two international PR agencies.

Etymon scoops HK Disneyland’s PR retainer

Burson-Marsteller was the incumbent, having held the account since 2009. Mindshare is the theme park's media agency. Disneyland has its own in-house creative team.

Etymon has already started working with Disneyland for a Chinese New Year campaign intended to raise the theme park’s popularity among Hong Kong visitors, especially young adults and families, Campaign Asia-Pacific has learned.

Hong Kong Disneyland is one of the agency's biggest new-business wins. The agency's two founders, Georgeana Fung and Betty Ng, have worked with both Hong Kong Disneyland and Ocean Park in pervious roles with Burson-Marsteller and Weber Shandwick.

In the travel and tourism sector, Etymon has also worked for Venetian Macau and Sky100 ( 天際100) in Hong Kong.

In addition Etymon has renewed contracts with Shisheido and Citibank’s in 2014.

 

 

 

 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

The Botanist gin focuses on 'the now' as it backs ...

The rebrand was handled by The Elephant Room.

3 hours ago

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

16 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

16 hours ago

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.