Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.
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Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.
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Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.
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