These appointments came after the partnership between H+K Strategies and Experia Events for Singapore Airshow 2010 and 2012 and IMDEX Asia 2011. The agency will work closely with Experia Events to develop a sustained communications plan for both shows, driving publicity both at home and abroad.
Baey Yam Keng (pictured), managing director of H+K Strategies Singapore, noted that the publicity will go beyond Singapore to other major cities, leveraging on the agency's international presence.
“The appointment further strengthens our credentials as the agency of choice for strategic communications campaigns for large-scale international events that combine thought leadership, industry innovation and high-level networking, particularly in the specialised fields of aerospace and maritime defence,” he added.
The next edition of IMDEX Asia will be held from 14 to 16 May 2013, and the next Singapore Airshow will be held from 11 to 16 February 2014 at Changi Exhibition Centre.
Singapore Airshow is an aerospace and defence exhibition while IMDEX Asia is a dedicated international maritime defence show.
“With their strategic location in the heart of this thriving region, Singapore Airshow and IMDEX Asia are the ideal platforms for businesses worldwide to springboard into the promising Asia-Pacific region,” said Jimmy Lau, managing director of Experia Events.
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