Eye Corp exits Singapore following Changi Airport loss

SINGAPORE – Out-of-home (OOH) media specialist Eye Corp is exiting Singapore following its loss of the Changi Airport account in October 2010. Head of marketing Junice Liew, who relocated to Singapore from Eye Australia in May 2010, is also leaving the company.

Eye lost the Changi Airport business in October 2010
Eye lost the Changi Airport business in October 2010

Liew said that from 1 January 2011 Eye will no longer have a physical presence in the Singapore market, however Eye’s interest in this market and other Asian markets continues.

“Eye remains very proud of the work we have done at Singapore Changi Airport over the past five years, having executed some cutting edge campaigns with a considerable mix of new technologies and innovations. Eye will continue to champion, promote and develop the out-of-home sector across Asia-Pacific, the United Kingdom and the United States,” she said.

Back in October 2010, JC Decaux picked up the Changi Airport Group (CAG) business from the incumbent of five years Eye Corp. With sources saying CAG accounted for all of Eye’s business in Singapore, it was widely speculated that the account’s loss would see Eye exit the island-state.

Related Articles

Just Published

5 hours ago

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

6 hours ago

Move and win roundup: Week of April 28, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.

6 hours ago

Childhood bedwetting is nothing to be ashamed ...

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.