Eyeka enters China market with new office

Singapore will remain the company’s Asia-Pacific hub.

Founded in Paris, Eyeka harnesses the creativity of 100,000 consumer-creators across 75 countries, and creates passionate brand advocacy through co-created social content. Their clients include Club-Med, HSBC, Chanel, Renault, and Sony.

The company said that its community of Chinese creators now number over 6,000 and 20 per cent of Eyeka Asia’s revenues in 2010 were generated out of China, so the move into the market is timely.

“The industry is witnessing an interesting transition from traditional to new media. During this exciting period, Eyeka will continue leveraging on co-creation to deliver insights-based innovation and social content to make brands more authentic and products more relevant to their consumers,” said Alexandre Olmedo, co-founder and CEO of Eyeka Asia.