Angelia Seetoh
Nov 29, 2010

Eyeka enters China market with new office

SINGAPORE – Eyeka will open its Shanghai office in January next year to work closer to its key clients in this market including Procter & Gamble, Coca-Cola and Swatch.

Eyeka opens its office in Shanghai next year.
Eyeka opens its office in Shanghai next year.

Singapore will remain the company’s Asia-Pacific hub.

Founded in Paris, Eyeka harnesses the creativity of 100,000 consumer-creators across 75 countries, and creates passionate brand advocacy through co-created social content. Their clients include Club-Med, HSBC, Chanel, Renault, and Sony.

The company said that its community of Chinese creators now number over 6,000 and 20 per cent of Eyeka Asia’s revenues in 2010 were generated out of China, so the move into the market is timely.

“The industry is witnessing an interesting transition from traditional to new media. During this exciting period, Eyeka will continue leveraging on co-creation to deliver insights-based innovation and social content to make brands more authentic and products more relevant to their consumers,” said Alexandre Olmedo, co-founder and CEO of Eyeka Asia.

Related Articles

Just Published

8 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

8 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

9 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

10 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.