Sophie Chen
Jun 10, 2013

Unilever to boost reliance on crowdsourcing through expanded eYeka partnership

SINGAPORE – Aiming to engage creative consumers to provide ideas for marketing campaigns, Unilever has signed a partnership agreement to expand its work with eYeka, a co-creation community platform.

François Pétavy (left) and Rahul Welde

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

45 minutes ago

Vaseline’s new skincare campaign shields gamers ...

Thailand’s booming gaming market faces an invisible threat: 64% of people are unaware of blue light’s skin damage risks. Vaseline tackles this with an innovative campaign powered by Ogilvy Canada and Singapore.

10 hours ago

WPP’s Mark Read on the new-biz pipeline, rebuilding ...

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.

10 hours ago

Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...

Studio.One makes its debut with several ex-AKQA staffers.

18 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.