Fiona Johnston signs up to MediaCom as marketing and business development officer

Working closely with Toby Jenner, executive chairman, and Mark Pejic, chief executive officer, her role will have two core functions. As well as developing business opportunities for MediaCom clients, Johnston will be charged with further supporting the MediaCom brand and its subsidiaries throughout the region.

Johnston (pictured) was previously managing partner at Publicis Mojo, before setting up her own executive coaching business. Jenner said she was an excellent fit for both the role and the organisation.

"Fiona has had a number of senior creative agency leadership roles in the UK and Australia, including Euro RSCG, Publicis Mojo and Lowe Hunt Draft. As a result she knows what good work looks like and understands the importance of a brand," he said. "More importantly, she knows MediaCom. Fiona has for the last couple of years worked with us as an executive coach, as such she knows our business, the journey we’re on, and has been a key part of our success to date. She’ll be a fantastic addition to a top class team.

Johnston said she was looking forward to the new challenge. "It feels like a very natural transition to get more involved and help continue the journey MediaCom is on," she said. "At this stage of my career I was looking for a new challenge and considered various options, this is the one which excited me the most, a decision largely based on the depth of talent across the entire MediaCom business."