Jenny Chan 陳詠欣
Jul 18, 2012

Former head of US-China Business Council joins Burson-Marsteller as strategic advisor

BEIJING - Robert Kapp (pictured) has joined Burson-Marsteller (BM) as a strategic advisor for the public relations firm's US-China Specialty Group.

Former head of US-China Business Council joins Burson-Marsteller as strategic advisor

Kapp has led the US-China Business Council for nearly 11 years. In that role he engaged frequently with American and Chinese government leaders, policy specialists, corporations and agencies. In 2000, Kapp played a part in the effort to pass US legislation to establish 'Permanent Normal Trade Relations' treatment for China.

He will now report to Daisy King, managing director and head of BM's US-China Specialty Group, based in New York. “Bob brings his extensive relationships in government, business and non-governmental organisations on both sides of the Pacific," said King. "He will greatly enhance our mission to provide value-added services to US clients doing business in China and [vice versa].” 

In his new role, Kapp will help with the development of overall strategy and new capability of the group. He will assist with counseling current and prospective clients, and expand the group’s relationships with key industry opinion leaders.

Kapp commented, “Companies in both countries must approach their commercial engagements with determination and sensitivity.”

Kapp  served as president of the Washington Council on International Trade before assuming leadership of the US-China Business Council. He has a doctorate in modern Chinese history from Yale University and he was the founding executive director of the Washington State China Relations Council. 

He also maintains his own consulting practice, Robert A Kapp & Associates and serves on a number of non-profit boards in the same field. 

In addition to Burson-Marsteller, Fleishman Hillard and Ogilvy Public Relations also have offerings intended to create bridges between US and Chinese multinationals.

Source:
Campaign China

Related Articles

Just Published

6 hours ago

Creative Minds: Kate Enright would rather take ...

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.

8 hours ago

40 Under 40 2024: Tom Geekie, Jaywing

His progressive leadership has propelled Jaywing's growth to new heights as shown by a string of new clients, steady growth, and an assured DEI vision.

9 hours ago

Salesforce and Google expand partnership to boost ...

The collaboration offers businesses greater flexibility to develop tailored AI solutions, enabling faster and smarter customer service through multimodal capabilities, real-time insights and seamless platform integrations.

9 hours ago

DoubleVerify to add URL-level reporting amid CASM ...

DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.