Surekha Ragavan
Mar 10, 2022

Former Malaysian PM Najib Razak appoints PR firm

The politician, who has been convicted for the misappropriation of public funds, hires Karv Communications to repair his image in the US media.

Najib Razak (Getty Images)
Najib Razak (Getty Images)

Najib Razak, the embattled former prime minister of Malaysia convicted with abuse of power, money laundering, and breach of trust related to the 1MDB case, has hired a US-based PR firm for strategic communications and media relations support.

According to a report by Politico, Karv Communications has been appointed for two months as a subcontractor to Najib’s attorney Tania Scivetti. A spokesperson for the PR firm told the publication that it will help “ensure Najib Razak’s actions and views are understood by US journalists and presented accurately in any US media coverage—including during the trial of Roger Ng currently underway in the Eastern District of New York.”

Ng, a former Goldman Sachs banker said to be involved in a bribery scheme involving billions of dollars of 1MDB public funds, is currently being tried in the US. The New York Times reported that it will “most likely be the only trial that will take place on US soil” around the 1MDB case.

According to filings by the US Department of Justice, Karv Communications will receive RM585,760 (US$140,000) for work across two months. The firm, founded and led by former White House comms representative Andrew Frank, is said to specialise in crisis communications, financial communications, personal reputation management, public affairs, and litigation support. In 2019, Karv was hired by Saudi Arabia’s Public Investment Fund to, among many other tasks, “bolster it’s leaders’ reputation”.

1MDB is said to be the ‘world’s biggest looting of public funds’ and allegedly involves some US$4.5 billion of stolen money. For his involvement in the case, Najib has been sentenced to 12 years in prison, and fined RM210 million (US$50 million) last year over the misappropriation of funds.

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

16 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

17 hours ago

40 Under 40 2025: Open for nominations

The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.

17 hours ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.